Creating an eye-catching and informative flyer is one of the most effective ways to promote your NDIS services. A well-designed flyer helps potential clients understand your offerings at a glance, builds brand credibility, and encourages immediate action.
But with so many flyers competing for attention, how do you ensure yours stands out?
This guide will take you through the essential steps of designing an NDIS flyer that is visually appealing, accessible, and conversion-focused.
1. Define Your Flyer’s Purpose
Every great flyer starts with a clear goal. What do you want to achieve with your NDIS flyer? Are you:
- Promoting a new service?
- Advertising an upcoming event?
- Providing general information about your NDIS support services?
Defining the purpose will help shape the content, layout, and call-to-action (CTA) of your flyer.
For instance, if your goal is to increase inquiries, your CTA should prominently feature a phone number or website link. If you’re promoting an event, ensure the date, time, and location stand out.
2. Keep It Simple and Readable
People scan flyers in seconds, so clarity is key. Use short sentences, bullet points, and easy-to-understand language.
Best Practices for Readability:
- Use clear headings to break up content.
- Keep paragraphs short and skimmable.
- Highlight important details using bold or colour accents.
- Avoid jargon—write in plain English.
Instead of this:
“Our organisation offers a comprehensive range of disability support services that empower participants to live independently.”
Try this:
“We help NDIS participants live independently with personalised support.”
The simpler, the better.
3. Create a Visually Appealing Layout
Your flyer’s design is just as important as its content. A cluttered flyer can be overwhelming, while a clean, well-structured layout is easier to read and looks more professional.
Key Design Tips:
- Stick to brand colours – Use colours that align with your organisation’s branding.
- Use high-quality images – Include authentic, relevant visuals rather than generic stock photos.
- Maintain white space – A crowded flyer is difficult to read. Leave enough breathing room between sections.
- Choose easy-to-read fonts – Avoid fancy or overly decorative fonts that reduce legibility.
Tools like Canva, Adobe Express, and VistaCreate offer pre-designed flyer templates that can be customised to match your branding.
4. Highlight Your Key Services and Benefits
Your flyer should clearly outline what services you offer and how they benefit participants.
Instead of this: We offer disability support services.
Say this: Supporting independence with daily personal care, transport assistance, and social activities.
A participant doesn’t just want to know what you do; they want to know how it helps them. Use benefit-driven language to show how your services improve their lives.
5. Use a Strong Call-to-Action (CTA)
A flyer should always have a clear next step for the reader.
Want them to call? Include a phone number in bold. Want them to visit your website? Add a QR code for quick access. Want them to book a consultation? Provide a direct booking link.
Example CTAs:
- Call us today for a free consultation: [Phone Number]
- Visit our website: [Website URL]
- Scan the QR code to book an appointment.
A clear, actionable CTA ensures that readers don’t just glance at your flyer—they take action.
6. Ensure Accessibility and Inclusivity
Since NDIS flyers are often read by people with disabilities, accessibility is crucial.
How to Make Your Flyer Accessible:
- Use large fonts – Body text should be at least 12pt, and headings 16pt+.
- Maintain high contrast – Dark text on a light background is easier to read.
- Include Easy Read formatting – Use simple language and icons to assist comprehension.
- Use descriptive alt text for images if posting the flyer online.
By making your flyer accessible, you ensure that it reaches everyone in your target audience.
7. Include Social Proof (Testimonials & Success Stories)
Adding a testimonial or success story builds trust and credibility.
Example:
“The support I received made a huge difference in my life. The team truly cares!” – Sarah, NDIS Participant
A short participant quote or a before-and-after story reassures potential clients that your services are reliable and effective.
8. Provide Clear Contact Information
Don’t make people hunt for your contact details. Ensure they are visible and easy to find.
Include:
- Phone number
- Email address
- Website URL
- Physical address (if applicable)
- Social media handles
If you have a physical office, consider adding a small map or location pin.
9. Print on High-Quality Paper
Your flyer is a reflection of your brand. Cheap, flimsy paper can make your business look unprofessional.
For a polished finish, opt for:
- Matte or glossy paper (prevents fading and smudging)
- Thicker cardstock (feels premium and lasts longer)
- Professional printing (higher resolution and colour accuracy)
If printing in bulk, using a professional printing service can make a significant difference in quality.
10. Distribute Your Flyer Strategically
Even the best flyer won’t be effective if it doesn’t reach the right people.
Best Places to Distribute Your NDIS Flyer:
- Healthcare centres and GP offices
- NDIS expos and disability support events
- Community centres and local councils
- Shopping centres and libraries
- Online (as a digital PDF on your website and social media)
By placing your flyer where NDIS participants and carers are most likely to see it, you maximise its effectiveness.
Final Thoughts
A well-designed NDIS flyer can be a powerful tool to attract clients, build trust, and promote your services effectively.
To summarise:
- Keep it clear and concise
- Use a visually appealing layout
- Highlight key services and benefits
- Include a strong CTA
- Make it accessible and inclusive
- Use high-quality printing
- Distribute it strategically
With these tips, you can create a flyer that doesn’t just inform—it converts.
Start designing today and get your NDIS services in front of the people who need them most.
