We build custom Google Ads campaigns designed to bring real patient enquiries to your dental clinic. Every campaign is structured around your services—like general check-ups, emergency care, or cosmetic treatments—so your ads reach the right people at the right time.
We research the search terms your potential patients are already using, then target the ones most likely to bring results. By focusing on high-converting, treatment-specific keywords, we help you show up when people in your area are ready to book.
We create simple, clean landing pages that match your ads and encourage people to take action—whether it’s booking online or calling your clinic. These pages are built to convert clicks into actual patient enquiries.
Your campaign isn’t a set-and-forget job. We actively manage and adjust it based on performance—refining keywords, ad copy, targeting, and budget allocation to make sure you’re getting the most value.
We track what matters—like appointment bookings and phone calls—so you can see where your leads are coming from and which ads are driving real results.
You’ll get clear reports showing exactly how your campaign is performing. No jargon—just key metrics like cost per lead, click-through rate, and actual enquiries, so you always know what you’re getting from your ad spend.
Most dental clinics start seeing enquiries within the first week of going live. Unlike SEO, Google Ads delivers immediate visibility—your ads show up as soon as the campaign is active and approved.
That said, it can take a few weeks to properly test and optimise the campaign for the best performance. We usually spend the first 2–4 weeks refining keywords, adjusting bids, and improving the ads based on early data.
While leads can come in quickly, consistent results come from ongoing optimisation. We don’t set and forget—we manage your campaign daily to make sure you’re getting quality enquiries and a strong return on your ad spend.
Your budget depends on your location, competition, and the type of dental services you want to promote. Some treatments are more competitive than others, which can affect how much you need to spend to get consistent enquiries.
We’ll work with you to set a realistic budget that matches your goals and ensures your ads are competitive enough to show up in front of the right people. Whether you’re aiming to attract more general patients or promote high-value treatments, we’ll recommend a strategy that makes the most of your ad spend—without wasting it.
Yes, and it’s a key part of how Google Ads works for dental clinics. You can target specific suburbs, postcodes, or a set radius around your practice to make sure your ads are only shown to people in areas you actually service.
If most patients come from within 10km of your clinic, the campaign can be restricted to just that area. For clinics with multiple locations, separate campaigns can be set up for each, so you’re reaching the right local audience for each practice.
Unwanted areas can also be excluded to avoid wasting budget on low-value clicks. On top of that, your campaign can be refined based on time of day, device usage, and even the type of dental service being searched for—ensuring ads appear in the right place, at the right time, in front of people ready to book.
Having a dedicated landing page can significantly improve the performance of your Google Ads campaigns—especially for dental clinics. While it’s technically possible to send ad traffic to your homepage or a service page, that often leads to lower conversion rates and wasted clicks.
A landing page is designed with one goal in mind: getting the visitor to take action. In your case, that usually means booking an appointment, calling your clinic, or submitting an enquiry form. It removes distractions, focuses the message, and matches the intent of the person clicking the ad.
Here’s why it matters:
Relevance: When someone clicks on an ad for “emergency dental care,” they expect to land on a page about exactly that—not your general homepage. A landing page keeps the message consistent and improves trust.
Faster load times and better structure: Properly designed landing pages are lightweight, mobile-optimised, and structured to guide users toward the action you want them to take—whether it’s a phone call or online booking.
Conversion-focused design: Unlike your main website, a landing page isn’t trying to do everything at once. There are no extra links, navigation menus, or distractions—just clear messaging, proof of credibility (like reviews), and a strong call-to-action.
Improved Quality Score: Google rewards relevance. When your landing page closely matches the keywords and ad copy, your Quality Score improves—leading to lower cost-per-click and better ad placements.
Easier to measure performance: With a landing page, you can clearly track actions like calls, form submissions, and clicks. That makes it easier to understand what’s working and improve results over time.
So while a landing page isn’t mandatory, it’s one of the most effective ways to turn ad clicks into actual patient enquiries. For many of our dental clients, the difference is night and day.
We use advanced analytics tools to track impressions, clicks, conversions, and other key metrics. You’ll receive regular reports detailing your campaign’s performance.
