A Full-Service Aged Care Marketing Agency

Aged Care Marketing Agency

Our digital marketing services for aged care providers

We help aged care providers enhance their online visibility, generate leads, and grow their business.

Website Design

Our team designs and develops professional WordPress websites for aged care service providers that drive business growth. The aged care provider websites we build are responsive, easy to navigate, and optimized for SEO and lead conversions.

Facebook Ads

Facebook is one of the most popular marketing channels in Australia. With Facebook Ads, you can reach potential clients through targeted campaigns. Our expert team creates, launches, and manages Facebook ad campaigns for aged care providers looking to attract more clients to their businesses.

SEO

We utilize on-page and off-page search engine optimization strategies to help aged care service providers improve their rankings on aged care-related keywords that potential clients use on Google. Our SEO strategies help aged care providers increase organic traffic, and generate leads.

Google Ads

Many people searching for aged care services use Google Search to find providers. If you are not advertising on Google, you're missing opportunities. We create, manage, and optimize Google Ads campaigns to promote your aged care services on Google's search results pages (SERPs). Our search engine marketing strategies help aged care providers drive results.

Social Media Management

Too busy to manage your social media accounts? Our social media marketing team creates and schedules relevant content on your social media accounts across Instagram, Facebook, and LinkedIn. Engage your target audience on social media channels with our social media management services.

Email Marketing

Whether you're looking to nurture leads or send monthly newsletter campaigns to your email list, our team takes care of everything, including copywriting, designing, and email automation. We also help aged care providers grow their email lists with lead generation campaigns on social media.

Full-funnel marketing strategies that grow your aged care business

AdTuna works with aged care providers to generate consistent leads through full-funnel digital marketing. We manage every stage—from reaching the right audience to turning clicks into enquiries.

Our team builds targeted Google Ads, runs local SEO campaigns, and designs high-converting landing pages. We also set up email automation and CRM systems to help you follow up with leads and track results.

We don’t sell generic packages. We create campaigns around your business model, services, and budget—whether you’re offering home care, nursing services, or allied health support.

You get full visibility into what’s working: which channels bring in leads, how much each one costs, and how they perform over time.

Enquire about our digital marketing services

Get in touch with us today to discuss how our digital marketing services can help your aged care business grow.

Frequently asked questions

We take a comprehensive, results-driven approach to aged care marketing.

Our strategies are tailored to your goals and backed by real data. With deep experience in the care sector, our team knows how to deliver campaigns that attract the right audience and generate measurable growth for aged care providers.

A strong online presence helps your aged care business attract more enquiries, build trust, and stand out from competitors. When people search for aged care services, they’re likely to start online. If your website is professional, easy to navigate, and shows up in search results, you’re more likely to earn their attention—and their trust.

It’s not just about having a website. It’s about having one that ranks well on Google, loads quickly, works on mobile, and clearly communicates your services. Combined with digital marketing strategies like SEO, Google Ads, and social media, your online presence becomes a key driver of growth—bringing in consistent leads, increasing visibility, and building credibility in your community.

We offer a full range of digital marketing services tailored for aged care providers. At AdTuna, our team helps you attract more enquiries, build trust, and grow your business online with strategies that actually work. Our services include:

  • Website design and development – Custom-built websites that are easy to use and designed to convert.
  • Search engine optimisation (SEO) – Improve your Google rankings and get found by people searching for aged care services.
  • Google Ads and PPC advertising – Run targeted ad campaigns that drive high-quality traffic and leads.
  • Social media marketing and advertising – Build visibility and connect with your audience across Facebook, Instagram, and more.
  • Email marketing and automation – Stay in touch with leads and clients through personalised, automated email flows.
  • Content marketing and copywriting – Share helpful, SEO-optimised content that builds authority and trust.
  • Branding and graphic design – Develop a clear, professional brand that reflects your care values.

Digital marketing isn’t an overnight solution—but with the right strategy, it delivers lasting results. Most businesses start seeing early traction within the first few months, especially with paid advertising. More sustainable, long-term growth from strategies like SEO and content marketing typically builds over 3 to 6 months.

At AdTuna, we take a full-service approach, combining short-term lead generation tactics with long-term brand growth. That means while some channels drive quick wins, others lay the foundation for consistent, month-over-month results.

The timeline depends on your goals, budget, and how competitive your market is—but with the right strategy in place, growth is always measurable.

We use a range of metrics to measure the success of our campaigns, based on the specific goals and KPIs we set with each client. Some of the key performance indicators we track include:

  • Website traffic and user engagement
  • Leads and conversions generated
  • Search engine rankings and organic visibility
  • Social media reach, engagement, and follower growth
  • Email open rates and click-through performance
  • Return on ad spend (ROAS) and overall return on investment (ROI)

We don’t believe in one-size-fits-all marketing. Every strategy we create starts with a deep understanding of your business—your services, your market, your competitors, and your growth goals.

At AdTuna, we combine industry insight with data-driven research to uncover what makes your aged care business unique and where the real opportunities lie. From there, we build a custom strategy designed to attract the right audience, generate high-quality leads, and drive long-term growth.

Our approach isn’t static. We continuously monitor performance, test new ideas, and optimise based on real results—so your marketing stays sharp, relevant, and always aligned with your business objectives.